It is estimated that a week's worth of reading the New York Times contains more information than a person was likely to come across in a lifetime in the 1800's. This is only going to increase as more internet-ready devices are born. In 2008, 1 billion internet-ready devices were estimated to be online. Soon you will see the internet-ready devices working their way into home appliances, your shoes, even your tooth brush. Businesses today are capitalizing on our obsession with social media sites and smartphones and so should your business.
Every year more and more consumers are feeling comfortable spending money online. Although its difficult to forecast the growth of e-commerce, we do claim its growing fast with the birth of social networking! While many e-commerce sites do not heavily rely on content, many Internet users will not spend money the first time they visit a website. Its important to utilize content, social networks will drive customers back to your website and improve the level of comfort between your website and your customers. Doing so, users will have users returning, with credit card in hand.